About
I’m a marketing-driven entrepreneur and IT professional with over 18 years of hands-on experience helping startups and established brands accelerate growth. I’ve led end-to-end advertising and social media campaigns, built CRM-based loyalty programs, and designed data-driven business models and go-to-market strategies that maximize ROI and strengthen P&L performance. From concept to launch, I collaborate with teams to identify market opportunities, craft innovative product-integration strategies, and execute cross-channel campaigns that attract, engage, and retain customers.
Beyond campaign execution, I’ve directed new business development initiatives — forming strategic partnerships, optimizing cost structures, and refining processes for peak efficiency. As a mentor and leader, I coach both offline and digital marketing teams to achieve KPI-driven results by leveraging analytics and market insights.
My mission is simple: to empower businesses of any size to thrive in competitive markets through the perfect blend of technology, creativity, and strategic thinking.
Core Specialties
- Advertising & Social Media Campaign Management
- Sales Promotion Planning, Budgeting & Execution
- CRM & Loyalty Management
- P&L / ROI Management & Cost Control
- Business & Market Analysis
- Strategic Alliances & Partnerships
- New Business Development & Turnaround Management
- Marketing Analytics & Lead Generation
- Search Engine Marketing (SEM) & Client Engagement
Professional Background
Education
Industrial Management Institute (IMI)
Doctor of Business Administration (DBA) | Sep 2014 – Sep 2016
Key Skills: Business Analysis, Business Development, Business Model Development, Business Model Innovation, Business Modeling, Business Strategy, Business Planning
Chamran University of Ahvaz (Jundi Shapur)
Master of Science (MSc) | Oct 2008 – Sep 2011
Field: Transportation and Highway Engineering
University of Tabriz
Bachelor’s Degree | 2003 – 2008
Field: Civil Engineering
Patents
Needle-Based Soil Layer Compaction Meter
Patent No. 69112 | Issued Mar 6, 2011
Authority: Iran Industrial Property Office. Obtained based on the research from my Master’s thesis.
Intelligent Pavement Layer Compaction Meter
Patent No. 69107 | Issued Mar 6, 2011
Authority: Iran Industrial Property Office. Obtained based on the research from my Master’s thesis.
Honors & Awards
B2B “Karen Bazar” Service
Issued by: Entrepreneurship Event, Fars Science & Technology Park — Jan 2018
Level: Provincial
Award: Second Place and Top Project for Admission to the Tech Park
Comprehensive Ecotourism Accommodation Management System
Issued by: 1st Startup Event in Tourism, Fars Province — Jan 2017
Level: Provincial
Award: Second Place
Intelligent Pavement Layer Compaction Meter System
Issued by: Festival “From Science to Practice” — Jan 2011
Level: National
Recognition: Selected Project Representing Khuzestan Province at the National Stage
Optimization of Transportation in Terms of Time, Location, and Cost, with Public Accessibility
Issued by: 1st National Festival of Industrial and Traffic Projects — Jan 2010
Level: National
Award: First Place, the only “Golden Project” of the festival
Publications
Volumetric Parameters in Hot Mix Asphalt
Behta Pajoohesh — Oct 1, 2014
ISBN: 9786007093856
Investigating the Effect of Curvature Changes in Different Types of Horizontal Curves on Accident Rates Based on IHSDM Software Predictions
3rd National Conference on Road, Rail, and Air Accidents, Zanjan — Mar 1, 2014
Statistical Review and Accident Analysis of the Andimeshk–Pol-e Zal Highway in Khuzestan Province
8th National Conference on Civil Engineering, Babol — Feb 1, 2014
Sensitivity Analysis of Highway Geometric Design Components Based on Outputs from the Interactive Highway Safety Design Model (IHSDM)
8th National Conference on Civil Engineering, Babol — Feb 1, 2014
Viscoelastic Analysis of Vehicle Speed Effects on Hot Mix Asphalt Response under Repetitive Loading Using the Finite Element Method
2nd International Congress on Structures, Architecture, and Urban Development — Jan 1, 2014
Traffic Engineering and Its Applications
Behta Pajoohesh — Jan 1, 2014
ISBN: 9786007093764
Investigating the Influence of Highway Geometric Design on Accident Rates Using Artificial Neural Networks (Case Study: Andimeshk–Pol-e Zal Highway)
13th International Conference on Transportation & Traffic Engineering — Jan 1, 2013
Graduate Examination English Tests for Civil Engineering
Hassanlou Translation Project — Jan 1, 2013
ISBN: 9786009307562
Modeling the Deduct Value of Asphalt Pavement Condition Using an Adaptive Neuro-Fuzzy Inference System
International Journal of Pavement Research and Technology — Feb 1, 2012
Examining the Impact of Road Safety Projects in Khuzestan Province Considering Their Effects on Reducing Accidents on the Ahvaz–Susangerd Highway
12th International Conference on Transportation & Traffic Engineering — Feb 1, 2012
The Study of the Effects of the Amount of Soil Sample Compaction on Their Electrical Resistance
Pazhuheshnameh-ye Haml-o Naql (Transportation Research Journal) — Jan 1, 2012
Proposed Execution Priorities for Road Safety Projects Based on Cost-Benefit Analysis in Khuzestan Province
3rd International Conference on Road & Traffic Accidents — Jan 1, 2012
Economic Comparison of Unreinforced Concrete Pavement vs. Hot Mix Asphalt Pavement (Case Study: Khuzestan Province)
1st National Conference on Civil Engineering & Development, Zibakenar — Jan 1, 2011
Summary of Course Notes and Practice Exams: Highway Construction, Pavement & Traffic (Civil Engineering M.Sc. Entrance Exam)
Shahrab — Jan 1, 2011
ISBN: 9789643412636
A Conceptual Framework for Using Mobile Phone-Based Software in a Web GIS Environment for Information Dissemination and Transportation Optimization
10th International Conference on Transportation & Traffic, Tehran — Feb 1, 2010
Economic Comparison of Asphalt Recycling Methods vs. Overlay for Road Rehabilitation (Case Study: Khuzestan Province)
4th Tehran Environmental Conference — Jan 1, 2010
Licenses & Certifications
Introduction to HS Codes for Export and Import
Fars Chamber of Commerce | Issued Jan 2019
Skills: Import/Export Operations
Workshop on the Import Process and Customs Clearance
Fars Chamber of Commerce | Issued Jan 2019
Skills: Import/Export Operations
Business Development Training from a Marketing Perspective
Khuzestan Science & Technology Park | Issued Jan 2011
Skills: Business Modeling, Business Planning, Business Strategy
From Idea to Wealth
Khuzestan Science & Technology Park | Issued Jan 2011
Skills: Startups, Business Modeling, Business Planning, Market Research, Marketing
Intellectual Property and Patent Registration
Khuzestan Science & Technology Park | Issued Jan 2010
Skills: Patent Law
Specialized Workshop on Utilizing Multi-Criteria Decision-Making Models in Water and Environmental Management
University of Tabriz | Issued Jan 2008
Welding Inspection of Industrial Parts (Visual Testing, VT)
Technical and Vocational Training Organization of Iran | Issued Jan 2010 – Expired Jan 2015